Seco ToolsConcept, UI Design
Seco Tools is a leading manufacturer and supplier of cutting tools who provides machining solutions to companies all around the world. Seco’s brand DNA “make it easier” wasn’t translated in their digital expression – from small sizes content wise to a busy and dated design experience, the challenge was to streamline and emphasize the corporate identity in a digital context.
My role: Concept creation together with Niklas Rosén, digitalizing the corporate identity, UI Design implementation as well as presenting to the client.
Agency: The World Loves
Check the Seco website here.
The design concept went hand-in-hand with Seco’s brand dna, Make it easier. The goal was to develop a design system that catered for a unified and intuitive experience across all platforms. The site needed be true to brand and utilize the digital context making the whole experience simpler.
The design principles were the leading words in the design production; Embracing space, Simplicity and making everything bolder and bigger.