Brochure for Finnish School of EconomicsIllustration, Print
Brochure for Finnish School of Economics
Client: ABS, SEFE – organization for the economics schools in Finland
Target group: 17-18 year old girls in high-school
My role: illustration, editorial design
I created a brochure and adverts for ABS, the association of business schools in Finland. In recent years less and less females applied to the business universities, so the task was to aim the message to them and hopefully create more interest and increase the female applicant rate. The main message is ‘Door to Opportunities’ directly translated, showing that by going to business schools everything is possible, it doesn’t have to mean you’re working with sales or management.